Do you want to learn how to use LinkedIn to improve your career? Do you want to be able to apply for any job you want, whenever you want? Do you want to meet more people in your field? Take into account LinkedIn!
If used appropriately, the platform may be a goldmine when it comes to finding a job. As a result, many job searchers have yet to learn how to take use of this network.
In order to build a professional network that can help you start, expand, or scale your career, LinkedIn is marketing itself as a one-stop shop. In other words, how can you make this software work for you specifically?
You’ll learn how to make the most of LinkedIn in the sections that follow. There are certain things you should know even if you are a passive candidate who is just beginning to write a job application.
- how to get the attention of recruiters by creating a strong online presence;
- how to build your own brand in order to get more job interviews.
Are you eager to learn how to get to the top of LinkedIn’s search results? Then, continue reading.
Create a Visually Attractive Account
In every scenario, making a good first impression is crucial. Most recruiters admit to judging potential hires based on the photos they provide in their applications. When someone wants to learn more about you, they’re going to Google, and your profile is almost probably going to be one of the first results they see.
One of the most important aspects of keeping your profile picture current is updating it. The amount of views on profiles with photographs is 21 times more than on profiles without images.
Research shows that your brain’s visual cortex is more than only responsible for visual comprehension. There are choices to be made. Ideally, the images you upload on social media will inspire people to get to know you better.
This doesn’t only apply to your social media accounts.. Remember to add photos when you post information online. Five times as many comments and discussions are sparked by updates that include photographs as those that do not.
Taking a photograph of yourself with your coworkers during happy hour does not entail that you should publicise it. In place of this, choose your photographs with care. Stock photography services provide free access to a library of professional pictures if you’re having problems locating suitable images.
Take Advantage of the App
Explore the app by following and conversing with accounts that interest you, such as companies you’d want to work for. Consider following them on social media so you don’t miss any of their news.
Jobs, changes, and employees will be displayed in an one location and pushed to your newsfeed. When you land an interview, you’ll already know about their most recent product launches or corporate announcements. You will look more interested in the job if you know the ins and outs of the company.
Highlight Additional Skills or Experiences
Make sure to fill out the profile description completely since LinkedIn’s search algorithm has changed. Because this is how people used to find you in the past, don’t only include your job title on your CV.
Make a list of the contracts you’ve worked on and the results you’ve achieved. Fill up your profile’s Projects and Publications sections as well if you want to be seen.
Make Appropriate Connections
When you were in elementary school, you probably wanted to be friends with everyone. This isn’t the place for that kind of strategy. Having a few drinks with them in college doesn’t mean you want to have a professional relationship with them now. The quantity of people you’re linked to isn’t as important as how sociable and active you are on the site.
Begin by contacting people you know in the industry you’re interested in working in. Assume you meet someone new at a networking event and develop an important professional relationship. Find their LinkedIn profile and submit a request with a personalised message if this is the case.
Consistently Add Value
If you want to be seen and remembered, you need to be present on the platform on a regular basis and provide value to others around you. To really bring value to your network, you must only share the most relevant and high-quality content. Help your network members become smarter, resolve an issue, feel better, or accomplish more in their lives by sharing useful information with them!
Even while certain categories contain universal components, it is important to produce industry-specific content from time to time as well. Consequently, you may become known as an authority in your area.
The trust and effect you may build with your network if you develop relevant and interesting material and distribute it on LinkedIn may surprise you. If you want to be seen as an authority, you must share your thoughts with the world.
A marketer isn’t the goal when it comes to social media marketing. You want to help your network members progress in their personal or professional lives by being visible and helpful.
In order to get the most out of LinkedIn, you shouldn’t only use it when you’re specifically seeking for something. You should be active even if you don’t have a specific goal in mind. Your contacts will know you’re working hard when you add relevant industry links often, maintain your profile up to date, and change it if you obtain a new job or have another achievement to boast about.
Having a strong online presence, such as one on LinkedIn, may help you get a job interview. You’ll also have more alternatives in the future. If you use the app wisely, it may be a game changer for your profession rather than a time waster.