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Japanese brands

How Consumer Electronics Brands Connect Deeply with Audiences in Japan and Korea

Branding By Dec 09, 2025

When you enter an electronics store in central Tokyo or a busy Seoul neighborhood, the first thing that you notice isn’t the shine of the screens or the smooth design of the devices. Those things fade quickly. What remains is the calmness with which people naturally move through space and the comfort with which they interact with technology.  For global…